Why Your Website Gets Traffic But No Enquiries

Traffic is vanity. Here is the conversion checklist we run on every site we audit at Pixelbit.

A beautiful website that does not generate enquiries is an expensive brochure. In nearly every audit we run, the problem is one of four things.

One: the visitor cannot tell what you do in three seconds. Your hero headline should name the outcome you deliver, not your company philosophy.

Two: there is no single obvious next step. Fifteen links and no clear call to action means the visitor picks the easiest one — the back button.

Three: the site is slow. Every extra second of load time costs roughly 7% of conversions, and mobile users are far less patient than you are on office wifi.

Four: there is no proof. Logos, numbers, reviews and case studies do more persuading than any amount of adjectives.

Fix those four and conversion typically doubles before you spend a rupee more on ads.